Quip - Mock Campaign

My partner and I were challenged to create a campaign for a parity product that would highlight how it stands out from its competitors. We chose to revamp Quip with a campaign directed at parents with young children. Because Quip has a timer that encourages people to brush for two minutes, we decided to base our campaign around the idea that those are two minutes of freedom for parents. Parents don't have to worry about a thing when they know their kids are occupied brushing their teeth, and it shows.

IG Caption:
The rest of your day might be uphill from here, but at least you had two minutes to yourself this morning thanks to Quip. Quip teaches kids how to brush their teeth by timing how long they spend brushing each quadrant of their mouth. Once 30 seconds is up, their Quip vibrates to signal changing quadrants. All so you can have one moment to focus on you, while they focus on them.

Been running on E? Quip lets you recharge while your kids brush their teeth. Just two minutes a day of you-time can feel like a lifetime. #NoFussingJustBrushing