AT&T - Mock Campaign
My partner and I were prompted to create a campaign that dissociated age or gender with a particular brand, thus de-sexing or de-aging it. We chose to focus on AT&T, and target an older, less technologically-inclined audience. For our campaign, At&t will promote a campaign that detaches age from their brand by offering services to help those that are unfamiliar with newer mobile technology, making it so that older people can use their products just as easily as younger people.
Comedic Spin
Digital Environmental Hack
The kiosk will act as an interactive guide for people in passing at malls, courtyards, and other public places to ensure new smartphone users can have their questions answered on the go.
Live Publicity Event
In AT&T stores nationwide, pop-up booths with Textperts will be there to help people with any issue they may encounter on their mobile devices.
This service is meant to not only help people solve problems with their smart phones, but to help those that are having difficulties understand their technology better. Understanding the issue and why it happened helps ensure the issue will not return. Or, if it is a matter of routine error with said device, Textperts are their to ensure people leaving the booth will know how to solve the problem on their own in the future. To tie it all up in a bow, customers will be sent home with custom-printed instructions.
